i’m cristina iturbide. design junkie. senior ui/ux designer. art director. based in san diego ca.
i’m a senior ui/ux architect who strives to create simple, original, impactful user experiences. I provide strategic direction for the design and creative direction of products and teams while remaining hands-on.
my friends describe me as a kind, reliable, hardworking team player. I’d add that I’m easy-going and persistent.
experience
Innocean worldwide americas
2022 - present
art director
Working in the Genesis division of Hyundai Motors Company, I have the opportunity to collaborate with creative teams and producers, overseeing multiple projects from ideation to final delivery.
As an art director, I actively participate in brand campaigns, working closely with the marketing team to align our designs with the overall brand strategy and messaging. By leveraging my expertise and utilizing the Genesis Design System, I effectively contribute to the creation of visually appealing and impactful brand campaigns while ensuring a consistent and cohesive brand experience throughout our digital offerings.
In addition, my responsibilities encompass all aspects related to .com and CRM. This includes the design, implementation, and optimization of these platforms, allowing me to contribute to a seamless and engaging user experience across various touchpoints.
LeaseLabs by RealPage
2019 - 2022
digital art director
As a UI/UX Design Manager, I lead a team of 9 designers, establishing production, productivity, quality, and user experience standards. I ensure adherence to processes and continuously identify opportunities for improvement, proposing and creating new processes to support design operations.
Collaborating with other departments, I align team priorities with business objectives to deliver high-quality products on time and within budget. I also develop presentation approaches, styles, and techniques to guide the team's work and organize workshops to enhance skills and encourage clear communication and structure in our designs.
Working closely with the product team, we establish a solid foundation for effective collaboration and innovation. This approach enables us to collectively address challenges, exchange ideas, and ultimately drive impactful solutions for our products.
LeaseLabs
2016 - 2019
senior ui/ux designer
As a Senior UI/UX Designer at leaseLabs, I collaborated with cross-functional teams to design and produce responsive digital products, including single-page architecture websites, corporate websites, landing pages, and property themes. Taking ownership from beginning to end, I worked extensively with workflows and prototypes for multiple products.
One notable accomplishment was spearheading the development of an Interactive Floor Plan Browser in close collaboration with developers and engineers. This initiative resulted in a streamlined and engaging property marketing experience.
JustLuxe
2012 -2016
art director / ui/ux designer
conceptualize, design, and develop microsites and landing pages to support promotional campaigns for high-end brands such as jaguar, lincoln, bravo, opentable, w hotels, etc.
JustLuxe
2008- 2012
senior visual designer / front-end developer
In this role, I worked as a full-stack designer, involved in everything from planning and conceptualizing to designing and front-end development of each project. I collaborated closely with the engineers to maintain our website and create a wide range of digital experiences for our clients. We crafted microsites, landing pages, apps, social media contests, collaterals, interactive banners, sweepstakes—you name it! Our main goal was to support the promotion of new products and events for high-end brands.
TFS tanfrastructure
2007 - 2008
graphic + web designer
Managed all websites, marketing, and advertising materials for the company as well as clients.
