SENIOR PRODUCT DESIGNER
Better products begin with better understanding.
I design digital products by learning the business, the people, and the teams behind them—and bringing those perspectives together before deciding what to build.
about me
what I care about
how I work
things I've made
how I got here
say hi
about me
Over the years, I've worked across automotive, luxury, SaaS, real estate, media, and enterprise products.
I've learned that the best work starts with understanding what we're building, who it's for, what the business needs, and the teams who will bring it to life.
The products I'm most proud of create value for the people who use them, the businesses behind them, and the teams who build them.
what I care about
I believe good product design should create value for everyone involved.
•
and what
each person involved
needs from it.
•
That’s the part I enjoy the most.
•
I care about
understanding what we're
building
why we’re
building it,
•
Product design starts long before the interface.
That means learning about the business, listening to the people who use the product, and bringing the teams who shape, build, support, and grow it into the conversation.
When those perspectives come together, we have a much better foundation for deciding what to build and how to make it work.
I enjoy creating the kind of collaborative environment where people feel comfortable sharing ideas, challenging assumptions, and working toward the same goal.
The goals are different. The needs are different. The teams are different. And every industry brings its own context.
how i work
What stays consistent is how I approach the work: identify the context, learn what matters, bring the right perspectives together, and turn what we learn into something people can use.
Understand
01
Every project starts with making sense of what we're building, why it matters, and who it needs to serve. Before exploring solutions, I take the time to learn the business, the people involved, the goals, the constraints, and what success looks like.
Research
02
Use the right research methods to make informed decisions. Whether it's stakeholder conversations, competitive analysis, user insights, or existing data, I use the approach that best fits the question we're trying to answer.
Explore
03
Bring different perspectives together before choosing a direction. The best ideas rarely come from one person. I enjoy working with designers, developers, product managers, marketing teams, and stakeholders to explore possibilities before making decisions.
Design
04
Turn insights into experiences that feel clear, intuitive, and easy to use. From information architecture and user flows to interaction design and visual systems, I focus on creating products that are easy to navigate and enjoyable to use.
Refine
05
Design doesn't stop at handoff. I work closely with developers and cross-functional teams throughout implementation to make sure ideas translate well into the final product and evolve when new challenges appear.
Learn
06
Every launch is another opportunity to learn. Once a product is in people's hands, I pay attention to feedback, team learnings, and business outcomes so future decisions are grounded in real experience.
Present throughout every project:
collaboration
research
system thinking
mentorship
things i’ve made
Here's a selection of work that's helped shape the way I approach product design. Each one taught me something different about designing products, working with teams, and understanding the businesses behind them.
Together, they show how my work has evolved from creating digital experiences to helping teams navigate complexity, make decisions together, and build products that work.
Building a Premium
Product Ecosystem
From one premium template to a persona-based ecosystem of 42 property sites, while helping teams build a shared understanding of the product first.
Designing Within Enterprise Complexity
Shaping a real-time 3D build-and-price experience across 9 models, inside an enterprise design system. - case study coming soon
Understanding the Business Before Designing the Experience
Building the brand identity and the website together, from first brief through launch. - case study coming soon.
how I got here
My journey into Product Design didn't start with Product Design.
It started with digital experiences for luxury brands, where I learned how storytelling, interaction, and visual design shape the way people experience a brand.
As my career grew, I became just as interested in what happens before and after the interface.
I wanted to understand the business behind the product, the people using it, the systems supporting it, and the teams building it.
Over time, that curiosity led me from interactive design into product discovery, research, design systems, cross-functional collaboration, and product design.
Today, I bring those experiences together to help teams make sense of complex products, explore the right directions, and create experiences that work for the people who use them, the businesses behind them, and the teams who bring them to life.
