hi! i’m a senior ui/ux designer and art director based in san diego, ca.
As a Senior UX/UI designer and Art Director, I am deeply committed to human-centered design, interaction, and user research. Through empathy and a profound understanding of user challenges, my primary objective is to create products that are not only intuitive and visually stunning but also leave a lasting impact while driving business growth.
selected projects
ui/ux responsive design
prado west property
key responsibilities:
ui/ux design - User-centric Approach - Conversion Optimization
ui/ux responsive design + art direction
delwest | high line pointe
key responsibilities:
Workflow Creation & UX Design - Visual Brand - Interactive Site Map Development
ui/ux responsive design + art direction
conrex corporate
key responsibilities:
Sitemap Creation - Wireframes Design - Workflow Development - UI Design - Search System Integration - User-Centric Approach
ui/ux responsive design
property responsive theme
key responsibilities:
Product Vision and Strategy - Conceptualization and Ideation - Collaborative Development - User-Centric Design - iterative Design Process - Cross-Functional Coordination - Documentation and Training
ui/ux design + art direction
theme selector platform
key responsibilities:
Project Oversight - Cross-Departmental Collaboration - User-Centric Focus - Workflow Determination - High-Fidelity Wireframes - Product Structure Design - Documentation and Training
ui/ux design ~ freelance project
ziksana corporate website
key responsibilities:
Brand Strategy Development - Web Style Guide Creation - Branding Design - Wireframing and Design - Client Collaboration - User-Centric Design Approach - Iterative Design Process
marketing campaigns
I design and strategize marketing websites, landing pages and campaigns that help brands tell their stories, increase conversions, and gain trust.
ui/ux design - art direction
jaguar microsite - instinct for flavor campaign
strategizing, planning, and executing a comprehensive campaign to introduce Jaguar's new models through a microsite and associated marketing efforts.
ui/ux design - art direction
bravo microsite - best new restaurant campaign
led the conceptualization and planning of a Bravo microsite campaign, focusing on promoting a new show. My role emphasized designing the campaign's strategy for brand awareness.
ui/ux design - art direction
acura microsite - alec monopoly design studio challenge campaign
I spearheaded the planning and conceptualization of a groundbreaking campaign uniting street artist Ale Monopoly and Acura to generate brand awareness for a new model.
ui/ux design - art direction
heineken microsite - open your world campaign
I was involved in creating a campaign centered around an interactive experience that promotes openness and explores whether common ground can unite people.
